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Both Sides of the Fence

A Tosa resident since 1991, Christine walks the dog, raises kids, cooks but avoids housework, writes and reads, and works too much. A Quaker and The Aging Maven, she has been known to stand on both sides of the political and philosophic fence at the same time, which is very uncomfortable when you think about it. She writes about pretty much whatever stops in to visit her busy mind at the moment. One reader described her as "incredibly opinionated but not judgmental." That sounds like a good thing to strive for!

Can Tosa seize a great opportunity?

By Christine McLaughlin
Saturday, May 31 2008, 11:17 AM

I just bought my own home for more than it's worth, and I'm not too upset about it.

How did that happen? About two days after I'd closed on my mortgage refinance, the city's reassessment came through. I'd requested a new tax assessment, knowing that I couldn't possibly sell the house for what the city thought it was worth. The assessor's office responded promptly, without fuss, and the new assessment came it at just about what I'd thought it  should -- some $40,000 less than the previous assessment and the real estate appraisal.

All these assessments, the tax appraiser's and the real estate assessor's, are acts of best-guessing by knowledgeable people. Essentially, they are well-researched fiction. Your house is worth what someone decides to pay for it. Right now, that's less than I want, and that's why I refinanced.

Refinancing was part necessity and part an act of faith. Wauwatosa is a great and hugely under-recognized value. Housing prices here never soared to dizzying heights, so the market "correction" won't be as severe as in other places. It's not going to get any cheaper to build houses. And as the cost of fuel -- and everything else -- keeps rising, close-in communities like Tosa  that have it all already will look better and better. The far-out suburbs are fast losing their sheen.

But are we proactive enough to make the most of the great opportunities to make Tosa the first place people look to live and locate their businesses? Take a look at Shorewood's website."At the edge of the city and the heart of everything" says it all.  Now look at Wauwatosa's. Ours is a good place for residents to get information. But it does nothing to "sell" the city. Nothing to engage the imagination or give people something that says "that looks like my kind of place."

I suppose what we need is a marketing campaign. We don't need to wait for new city plans to be in place before we start to show people that this is where the real center of everything between Milwaukee and Waukesha really is.

The question is, can our leaders see the opportunity to step up what needs to be stepped up (schools, green spaces, and infrastructure) and stride out to lead the parade of people and pocketbooks marching into Tosa?

Comments

tosatime   

I don't think it's too far-fetched, especially as people are wanting to shorten commutes.  Look at what's happened down in Brewers Hill in the past decade or so, amazing, though it still has a long way to go.  And that neighborhood has rebounded even with MPS as the default school system.  Same with Bay View the decade before.

As far as spending money on a "marketing campaign" I guess I don't see the need.  If I were considering moving to a community I would seek out information from a third party, not a shiny brochure/website from the city.  But nuts and bolts comparisons of cities with things like housing, education, crime, amenities, and of course costs/taxes.  Maybe there could be some kind of analysis comparing Wauwatosa with Shorewood and Glendale as these are the areas that also share direct borders with similar areas of Milwaukee as us... maybe even WFB (not a direct border, but Silver Spring from Lydell down to Winkie's reminds me of North Ave/the Village.

-cb

May 31, 2008 3:25 PM

tosatime   

Hmmm, interesting...

Caledonia seeks to market itself, with help from its new Web site

www.jsonline.com/.../index.aspx

June 1, 2008 8:15 AM

Christine McLaughlin   

Tosatime, your points are well-taken.

I hesitated to throw in the M word (marketing) because often that becomes about smoke and mirrors. That's why I included the "step it up" a bit part. You do a better job selling if what's in your market basket is all you say it is.

I think Tosa gets stuck a lot in "it's good enough" thinking. And I'm concerned that the main objective of our new administration is to maintain the status quo and block change, even maintenance, if that progress has ANY price tag attached to it. That seems to be what the majority of Tosans want.

Still, it would cost the Mayor little or nothing to pull together--and continuously present to the public-- a strong argument urging people to move to Tosa. One supporting fact from today's Journal: if you live in Cedarburg your household puts 22,000 miles a year on your car(s). If you live in Tosa, you put on 12,000. Using the IRS mileage reimbursement formula, that's a saving of $5,000 a year.

Not to mention all the hours you save to do better things.

June 1, 2008 10:35 AM

Ray Py   

If people would take some time to look around the community, they would see a city brimming with unique buildings, homes, open spaces, aging buildings, a vibrant village still holding some age old charm in the streets, the front steps, the old fashioned windows and doors.  These are potential "locations" that movie makers need in making their movies.  Because of state legislation in effect this year for the first time, Wisconsin and its communities are possible sites for the many, many companies that are in need of hundreds of locations and actors to make the movies that are in high demand for the various media.

What a great discussion for the chamber of commerce or even the village business devlopement group--how can Wauwatosa catch the eye of a movie maker and put our many wonders on the screen?  

Look at the rage the movie about Dillinger has created in a number of small towns already!!

A brochure listing and showing some of our city's unique "locations"--the Highlands, the great State Street portion near the village five-points, magnificent lawns and hidden gardens.  

There are several 1930s era high school classrooms with old fashioned desks, blackboards, light fixtures stand in near pristine conditon standing idle on the third floor at Tosa East.  (And a tunnel??)  

Milwaukee and madison have a film office already, trying to get filmmakers to work in our area.  It is good economics and great publicity--and extremely exciting.

All we would need is a committee interested in looking once again at what we have to offer and see that this information gets to the right place.  

Any volunteers?

June 1, 2008 10:42 AM

Thomas   

Christine...

Excellent points.

It is refreshing to know that great minds think alike - albiet some of us sooner than others...

blogs.wauwatosanow.com/.../the-rise-and-fall-of-sprawl.aspx

When gasoline rises to $6 a gallong and then to $10 or $12 - we Tosans will be sitting on a veritable treasure trove of real estate.

The problem is if we sell it where do we move?

Tom

June 1, 2008 8:52 PM

Thomas   

I'm not sure what unit of measure a gallong is - but it must be huge considering the cost...

Tom

June 1, 2008 8:58 PM

Christine McLaughlin   

A gallong of gas is gas that's so expensive we can't afford clothes but use our bedsheets to make sarongs to wear on our trips to the gas station. . .

June 2, 2008 9:00 AM

Jeffrey Kroll   

Couldn't agree more about the website.

June 7, 2008 6:10 PM

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