(Note to readers: I had posted this earlier in the articles section before my blog was up and running --- but I think it is too important not to include on the blog)

NEED A BUSINESS LOAN --- DON'T ASK A BANK, ASK SHOREWOOD --- WOULD YOU LIKE $25,000 OR MAY $50,000 ?

Under a new loan program approved by the Village Board, WE --- the taxpayers of Shorewood --- will make loans of between $25,000 and $50,000 to both existing and new Shorewood businesses.

The loans can be used for almost any reason, including for "working capital". There are no requirements that the loans be secured by collateral, or even by personal guarantee.

Speaking as a Shorewood citizen, property owner, and small business owner, I am very much against this program, for several reasons. First and foremost, when did this need to subsidize Shorewood businesses develop ? Has there been a single instance in which someone closed their Shorewood business, or decided against starting a business in Shorewood, because the village would not lend them money ? And if they cannot get a loan from a bank, why should the Village take a risk that a bank will not take.

Secondly, how do we decide which businesses to subsidize ? Should we help a new liquor store get started or how about a tobacco shop? We do have more than a number of places in the Village to get a bagel or a croissant, but don't we really need a good donut shop ?

In Shorewood we have a great place to live - we have one of the best school systems anywhere, and our Residential - Urban - Sidewalk - atmosphere is almost "Norman Rockwell" in its flavor.

Our underlying strength is not the businesses that are in the Village. Shorewood is not a shopping destination in itself. We have some destination shops here, such as Goldi's, Harley's and CC Conrad, but for the most part, businesses which locate in Shorewood are here to serve the people of Shorewood. Shops and businesses that fill the need of our population, with a convenience of being close to home.

It is no secret that our population is lower now than at our peak, and that our schools have excess capacity to serve more students. And there are steps we can take to help make Shorewood even stronger and more desirable.

We are foremost a residential community, and we have a larger than average stock of rental units. If we are to use TIF money to strengthen Shorewood, it should be used to help property owners to improve the housing stock --- ie. energy efficient furnaces, newer copper plumbing and updated electrical. We can promote energy systems that are affordable for the landlord to include heat in the rent. We can develop programs to encourage owner occupied duplexes. And we can develop programs that work with both landlords and tenants, to make Shorewood the number one rental option in the Milwaukee Metro area.

As Shorewood has grown more mature, there is also a greater need for housing that serves the needs of our senior citizens who would like to stay in Shorewood, but don't necessarily want the responsibility of a large property to maintain. As I can attest to, after both a hip and a knee replacement, a two story house with a basement, is not very user friendly to those with older joints !

(And by the way --- as a residential, sidewalk friendly community --- we need to resume show removal !)

Our focus in building a stronger Shorewood should be on our housing, and filling the needs of all the different segments of our community, higher and lower income, younger families with school children and seniors with mobility needs.

The next time you walk or drive through the Village, look around and see what kinds of business is here in Shorewood. It is business that is primarily focused on the needs of the neighborhood --- grocery stores, coffee shops, dry cleaners, barbers, hair stylists, pharmacies, insurance agents, realtors. We don't have any of the "Big Box" stores, ie. Target, Home Depot, Best Buy --- and we don't want them --- where would everyone park ?

If the Village really wants to help Shorewood business, it should disband the BID District. When I first came to Shorewood about 15 years ago, we had a local business association, that most of the businesses belonged to. It cost about $70 a year to belong, and we would get together once in a while, share ideas and conversation, and put together occasional events. All in all, the association didn't do too much --- but then again, it didn't cost much either.

Unfortunately, the Village decided that whatever the local businesses were doing, it could do better. Thus the Shorewood BID District was born. Now anyone who owns commercial property in Shorewood pays a tax, for the Village to spend for our business welfare. Whereas business property owners paid about $70 to belong to the business association, they now pay more like $700 or $800 to the Village BID.

We still don't get much --- but we sure pay a heck of a lot more for it !

The best t