Uptown, Upscale, Uncommon

Shorewood’s exciting Criterium Point Premium Root Beer International Cycling Classic drew thousands of spectators and shoppers to the downtown business district on Thursday, July 19, as professional racers from the U.S. and abroad thrilled us with their superb cycling skills. The event was part of the International Cycling Classic - also known as “Superweek” - the longest-running, multi-day bicycle race in the U.S.



It was super exciting to get an up-close view of this amazing event. Oakland Avenue was filled with thousands of spectators as racers showed off their talents while racing through the business district and adjoining neighborhood. Fans lined up along the curbs and in their front yards – many hosting parties for their neighbors and friends! A climbing wall at the north end of Pick ‘n Save was a fun addition for kids, with donations benefiting Gilda’s Club. And outdoor dining at Shorewood’s many restaurants and pubs was definitely the thing to do to get in on all the action!

Two new Trek Lime bicycles were given away to lucky winners Heather Bradley and Melinda Boucek in our special Enter To Win Giveaway – congratulations!

This year’s Criterium was presented by the Shorewood Foundation with Title Sponsors Tim Hart D.D.S and Rainbow Jersey Bicycles. The race was produced by the Shorewood Business Improvement District. We also gratefully acknowledge the generosity and support of our many other sponsors, as well as the Shorewood Police Department and Shorewood DPW - and the Shorewood Booster Club for dishing up the burgers and hot dogs!

The event went so smoothly because of the cooperation of businesses and residents who graciously overlooked the short inconvenience of some of the streets being closed to traffic. We appreciate and thank you for your support in making this a great fun summer event in Shorewood!

Watch for our next upcoming summer events presented by the Shorewood Business Improvement District – including our Free Outdoor Family Movie Night at dusk (watch “Shrek 2”) on the lawn of Shorewood High School on Saturday, August 4 (don’t miss the pre-movie entertainment at 7 p.m.) - and Showcase Shorewood, a village-wide celebration on Saturday, September 15 that includes a fine art and fine craft fair and business expo. For more information, visit www.shorewoodwi.com.

Criterium Cycling Classic Rolls Into Shorewood on July 19

4th Annual Criterium Cycling Classic Rolls Into Shorewood on July 19.

Get ready, Shorewood! The summer’s most fantastic bike race, the 4th annual Shorewood Criterium, returns to our village on Thursday, July 19. This popular event is part of the International Cycling Classic – also known as “Superweek” – the longest-running, multi-day bicycle race in the U.S. The 2007 series marks the 38th year of this two-week stage race run in 12 cities in Eastern Wisconsin and Northern Illinois.

The Criterium is a powerful fusion of the best athletes in the world and today’s high-tech bicycles in an explosion of speed, power and excitement. The event features hundreds of top professional and elite amateur cyclists and teams from across the U.S. plus more than 20 foreign countries! The race will again wind its way through the heart of Shorewood’s business district and neighboring residential streets.

“We’re excited about bringing this great race to our community for the fourth year in a row,” says BID Executive Director Jim Plaisted. “The Criterium’s successful record of attracting thousands of spectators and potential shoppers offers many advantages to businesses and we encourage everyone to join in and help promote the race.”

The men’s and women’s Pro/Am races will start at approximately 4 p.m. The day’s events will also feature a Junior Bike Roll for neighborhood children ages 2-7.

NEW THIS YEAR! Register to win one of two new Trek Lime bikes, each valued at $450. Stop in any participating Shorewood business to sign up (no purchase necessary).

This year’s Criterium will be presented by the Shorewood Foundation with Major/Title Sponsors Tim Hart D.D.S and Rainbow Jersey Bicycles. The race is produced by the Shorewood Business Improvement District. Many thanks to our other race sponsors: Heartland Advisors, the Garden Room/Anaba Tea Room, Orthopaedic Hospital of Wisconsin, Eastmore Real Estate, Harry’s Bar & Grill, Holistic Chiropractic Center, Culver’s in Shorewood, Harleys: The Store for Men, Jack C. Loyda & Associates, WiRED Properties, Peter Gramoll Agency/American Family, Shorewood’s Baskin-Robbins 31 Flavors, Shorewood Family Chiropractic, Integrative Health Services, Chiropractic Company, Shorewood’s Pick ‘n Save, North Star American Bistro, the Shorewood Men’s Club, the Plaisted Group, and Caprile Marketing/Design.

Spectators are encouraged to stay after the race to meet the racers and purchase a variety of food items on sale from local businesses. For a complete racing schedule, visit www.internationalcycling.com.

For more information about the Shorewood Business Improvement District, contact Jim Plaisted, Executive Director, at 414-272-5823 (jim@shorewoodwi.com) or visit www.shorewoodwi.com.