Shorewood’s exciting Criterium Point Premium Root Beer International Cycling Classic drew thousands of spectators and shoppers to the downtown business district on Thursday, July 19, as professional racers from the U.S. and abroad thrilled us with their superb cycling skills. The event was part of the International Cycling Classic - also known as “Superweek” - the longest-running, multi-day bicycle race in the U.S.
It was super exciting to get an up-close view of this amazing event. Oakland Avenue was filled with thousands of spectators as racers showed off their talents while racing through the business district and adjoining neighborhood. Fans lined up along the curbs and in their front yards – many hosting parties for their neighbors and friends! A climbing wall at the north end of Pick ‘n Save was a fun addition for kids, with donations benefiting Gilda’s Club. And outdoor dining at Shorewood’s many restaurants and pubs was definitely the thing to do to get in on all the action!
Two new Trek Lime bicycles were given away to lucky winners Heather Bradley and Melinda Boucek in our special Enter To Win Giveaway – congratulations!
This year’s Criterium was presented by the Shorewood Foundation with Title Sponsors Tim Hart D.D.S and Rainbow Jersey Bicycles. The race was produced by the Shorewood Business Improvement District. We also gratefully acknowledge the generosity and support of our many other sponsors, as well as the Shorewood Police Department and Shorewood DPW - and the Shorewood Booster Club for dishing up the burgers and hot dogs!
The event went so smoothly because of the cooperation of businesses and residents who graciously overlooked the short inconvenience of some of the streets being closed to traffic. We appreciate and thank you for your support in making this a great fun summer event in Shorewood!
Watch for our next upcoming summer events presented by the Shorewood Business Improvement District – including our Free Outdoor Family Movie Night at dusk (watch “Shrek 2”) on the lawn of Shorewood High School on Saturday, August 4 (don’t miss the pre-movie entertainment at 7 p.m.) - and Showcase Shorewood, a village-wide celebration on Saturday, September 15 that includes a fine art and fine craft fair and business expo. For more information, visit www.shorewoodwi.com.
