RESERVE YOUR SPOT TODAY FOR “SAVVY
MEDIA RELATIONS” AND “THE NEW RULES OF PRESS RELEASES”
Sponsored by the
Shorewood Business Improvement District
Tuesday, April 22, 8:30 a.m.-3:30
p.m.
North Star American Bistro Restaurant, 4515 N. Oakland Ave.
An
all-day seminar with publicity expert Joan Stewart
MORNING SESSION: Learn how to generate thousands
of dollars in free online and offline publicity at this informative seminar with
Joan Stewart, The Publicity Hound and one of the world’s foremost publicity
experts. You say your business has a great story to tell? Don’t make the mistake
of waiting until the media call you. The secret to savvy media relations is
understanding how editors think and knowing exactly what to do to help
overworked reporters and frazzled news directors. Joan will give you the
confidence and strategies to approach the print and broadcast media and
bloggers. This half-day program includes heavy audience participation, so come
with lots of questions.
You will learn the following and much
more!
- How to define your publicity goals so you know where you’re
headed
- The number-one thing you must do if you want media attention
-
Ways to identify clever, compelling story ideas about your business
- How to
use editorial calendars as valuable roadmaps for free publicity
- How to get
into the Journal Sentinel and The Business Journal
- Tips for getting into
local and national magazines
- How to follow up with reporters and stay on
their radar screen
- What you must have if you want your story on Milwaukee
TV
AFTERNOON SESSION: Learn the new rules of press releases and
how to write them for consumers, not only for journalists. Gone are the days
when we wrote press releases, sent them to journalists, and then ended up
bitterly disappointed when not one reporter called. Today’s smart self-promoters
understand the power of writing direct-to-consumer press releases and
distributing them online, where people using search engines like Google can find
our releases, click through to our websites, and maybe even buy something – even
if journalists aren’t interested in our story. Learn how to write press releases
that journalists and consumers will love. Learn the importance of press release
distribution services, and how to optimize a press release for search engines so
it continues pulling traffic to your website years after you have written
it.
You will also learn:
• The SIX new rules of press releases
and how to use them to your advantage
• Two old rules you absolutely cannot
break, or risk alienating journalists and consumers
• The SIX parts of a
press release – and what goes where
• How to write for the search engine
spiders and draw website traffic like a magnet
• Where to place keywords
within your release so the spiders can find them
• How to use photos and
graphics within your press release for even more publicity
• The best press
release distribution services
• SEVEN things to do after you’ve written and
distributed your release for maximum exposure
TO REQUEST A
REGISTRATION FORM, PLEASE CONTACT BARB CAPRILE AT 414-962-7002 or
barb@shorewoodwi.com. Reservations are required. Cost of $75 per person (only
$65 per person when registering two or more people) includes continental
breakfast and lunch. HURRY, LIMITED SPACE AVAILABLE!
