Uptown, Upscale, Uncommon

5th Annual Criterium Cycling Classic Rolls Into Shorewood on July 17
Presented by the Shorewood Foundation


Get ready, Shorewood! The summer’s most fantastic bike race, the 5th annual Shorewood Criterium, returns to our Village on Thursday, July 17. This popular event is part of the Point Premium Root Beer International Cycling Classic - also known as “Superweek” - the world’s largest, multi-category cycling event in the U.S. This 40th annual event will take place from July 11-27 and feature races in 12 city centers throughout eastern Wisconsin.The Criterium is a powerful fusion of the best athletes in the world and today’s high-tech bicycles in an explosion of speed, power and excitement. The event features hundreds of top professional and elite amateur cyclists and teams from across the U.S. plus more than 20 foreign countries!

This year’s Criterium is presented by the Shorewood Foundation with Major/Title Sponsors Tim Hart D.D.S and Rainbow Jersey Bicycles. The race is produced by the Shorewood Business Improvement District (BID).
   
The race will again wind its way through the heart of Shorewood’s business district and neighboring residential streets. “We’re excited about bringing this great race back to our community for the fifth year in a row,” says Tim Ryan, President of the Shorewood BID Board of Directors. “The Criterium’s successful record of attracting thousands of spectators and potential shoppers offers many advantages to businesses and we encourage everyone to join in and help promote the race.” 

The men’s and women’s Pro/Am races will start at approximately 4 p.m. The day’s events will also feature a Junior Bike Roll for neighborhood children ages 3-7 with helmets. Plus, Shorewood shoppers are encouraged to register to win one of two Trek Lime bicycles by visiting any participating Shorewood business. Winners will be drawn at approximately 8 p.m. after the races are over on July 17.

Many thanks to our other race sponsors: Garden Room/Anaba Tea Room, Orthopaedic Hospital of Wisconsin, Eastmore Real Estate, North Shore Bank, Harry’s Bar & Grill, Harleys: The Store for Men, Culver’s in Shorewood, the Hubbard Park Lodge, Allstate Insurance/ Andrew McCabe Agency, American Family/ Peter Gramoll Agency, Shorewood’s Baskin-Robbins 31 Flavors, Shorewood Family Chiropractic, State Farm Insurance/Diana Kostal Agency, the Shorewood Men’s Club, Chiropractic Company, the Plaisted Group, Caprile Marketing/Design, Integrative Health Services, the Village of Shorewood Trustees, Shorewood’s Pick ’n Save/Roundy’s, North Star American Bistro, Keith Schmitz, Friends of the Shorewood Library, Alliance Francaise de Milwaukee, and Starkmedia.

Spectators are encouraged to stay after the race to meet the racers and purchase a variety of food items on sale from local businesses. For a complete racing schedule, visit www.internationalcycling.com. For more information about the Shorewood Business Improvement District, contact Jim Plaisted, Executive Director, at 414-272-5823 (jim@shorewoodwi.com) or visit www.shorewoodwi.com.

Special Saturday Event To Encourage Shopping and Dining in Shorewood


The Shorewood Business Improvement District is pleased to stage its third and final Streetscape Saturday on June 21. Our day-long Streetscape Saturdays events throughout the business district along Oakland Ave. and Capitol Dr. have put a new spin on shopping and dining in Shorewood. Shop Shorewood: Spend the Day is our motto for buying locally and making sure area businesses not only survive, but thrive, during the streetscaping project. Many thanks for supporting local Shorewood businesses!

JUNE 21 EVENT ATTRACTIONS

Businesses will stage sidewalk sales and offer a variety of special in-store promotions along with complimentary giveaways. Plus, shoppers can pick up a special Streetscape Saturdays’ pin at any participating business to wear during the day, with the hopes of being selected by a “mystery shopper” to receive a gift certificate to one of Shorewood’s stores (“wear your pin and you could win!”). In addition:


• Actaea Works, 4001 N. Oakland Ave. Save 10% on liters of Bumble & Bumble and an additional 10% on sale items.

• Alliance Francaise de Milwaukee, 1800 E. Capitol Dr. Enjoy complimentary coffee and cookies until 12:30 p.m. Pick up a coupon good for 10% off any class or membership. 

• Baskin Robbins 31 Flavors, 4164 N. Oakland Ave. FREE face painting from 11 a.m.-1 p.m.

• The Establishment, 4503 N. Oakland Ave. Huge Aveda Clearance Sale - FREE Aveda gift with any purchase. Register to win a salon spa facial!

• Grande Flowers, 1433 E. Capitol Dr. Customer Appreciation Sale! Free long-stemmed rose with any in-store purchase. Save 15% on select flowers, plants and floral arrangements.

• Harry W. Schwartz Bookshops, 4093 N. Oakland Ave. FREE caricatures drawings by Bill Begos from 11 a.m.-2 p.m.

• Lakeshore Gallery, 4401 N. Oakland Ave. Save 50% on the purchase of any unframed botanical.

• Nehring’s Sendik’s, 4027 N. Oakland Ave. FREE balloons from 11 a.m.-1 p.m. Plus, welcome the warm weather with a summer cookout – enjoy a brat, hamburger and more!

• Northshore Bank, 3970 and 4414 N. Oakland Ave.  Welcome summer at both Northshore Bank locations from 9 a.m.-12 p.m. Stop in for treats, register to win prizes - plus there’ll be Seymour Savings tattoos and coloring fun for kids!

• North Shore Tobacco Free Coalition Check out their booth on Oakland Ave. from 11 a.m.-2 p.m. and learn more about this grassroots organization dedicated to working toward a tobacco-free future.

• Robert Laurence Salon, 4060 N. Oakland Ave. Free gift just for stopping in. No purchase necessary!

• SHOP, 1918 E. Capitol Dr.  Complimentary cookies and coffee!

• Shorewood Conservation Committee Learn more about this Shorewood community group and its many initiatives to support reuse and recycling and the “greening” of Shorewood. Stop by their booth from 11 a.m.-2 p.m.

• Shorewood NOW  Stop by their booth from 11 a.m.-2 p.m. and pick up some fun giveaways!

• Sprint Store, 4144 N. Oakland Ave. Moonwalk for kids outside the store from 11 a.m.-4 p.m.

• Starbucks, 4170 N. Oakland Ave. Complimentary short-drip brewed coffee and pastries from 12-2 p.m. 

• State Farm Insurance/Diana Kostal Agency Stop by their booth on Oakland Ave. for FREE giveaways from 11 a.m.-2 p.m.

• Trendy Bagz, 4316 N. Oakland Ave. Sidewalk sale! All handbags save 25-60%!


The Village of Shorewood initiated its streetscaping project last fall to include all of Oakland Ave. from Edgewood Ave. at Shorewood’s southern border to Glendale Ave. at the north boundary. Many communities and neighborhoods have reported that streetscape projects jump-start business traffic and energize economic development opportunities. It is anticipated that Shorewood will be no exception! Later this summer, the business district will experience the benefits of improved street lighting, enhanced crosswalk safety features, new benches, planters, and trash receptacles, and landscaping beautification. Way-finding signs/kiosks and public art are being discussed for the future. After the streetscaping project is completed, Shorewood’s new “look” will be unveiled in late summer.